A large pharmaceutical company with over 6,000 employees wanted to simplify the customer management information that was distributed in multiple systems across its sales and marketing organization. We designed, developed and implemented a system that consolidated all the information to a single point data source for other sales and marketing systems, including the CRM system. The Life Sciences & Healthcare industry is witnessing a dramatic transformation.

Convergence of the entire ecosystem, including pharmaceutical companies, payers, providers, and other intermediaries with the patient at the center, is driving this journey. There is a definite shift from the outdated fee-for-service models to a more patient-centric, value-based, and affordable one.To improve outcomes, healthcare and life sciences organizations must ensure their digital efforts engage patients, and warm the industry’s cold system of care with empathy, personalization and autonomy, our latest primary research reveals.